There’s no better time than now to highlight how vacation photography can boost your business, inspired by a fantastic session with Cherri in Amsterdam. Cherri, a travel agent specializing in river cruises, attended a global travel convention hosted in Amsterdam and used vacation photography to show her clients the joy of travel through social media and newsletters.
Vacation photography is a powerful marketing tool. High-quality photos can elevate your brand, making it look professional and appealing. They can be used in marketing materials, social media, and on your website, helping to tell your business story and connect with your audience on a personal level.
To get the most out of vacation photography, it's essential to have a plan. Discuss your goals, where the photos will be used, and what aspects of your business you want to highlight. This ensures you get a variety of pictures that you love and can use effectively in your marketing. Eye-catching photos are crucial for a strong social media presence, helping you stand out, increase engagement, and attract more followers.
In Cherri's case, her clients often start their river cruises in Amsterdam, so it was vital to showcase the city. We aimed to make her clients feel like their journey began with Cherri’s trip, sharing café recommendations, historical insights, and the essence of Amsterdam's waterways.
Even if you’re not traveling and live in Amsterdam, using optimized images with proper tags and descriptions can improve your website's SEO, helping you rank higher in search results. Telling stories through photos makes your brand more relatable and engaging.
Thank you, Cherri, for the opportunity to capture your trip and business, and thank you, Flytographer, for connecting travelers and photographers worldwide.
Joanna, your Amsterdam photographer
Vacation photographer and local expert based in Amsterdam